What AI changes
What happens to expertise, work and value when a capable answer becomes much easier to produce?
A new book by Phil Gray Out now
AI changed
the rules.
Your move.
What AI changes. How organisations adapt, or don’t.
What comes next for you.
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Most AI books get written for one of two shelves. Up the top, the C-suite books with the obligatory instruction to move faster. Down the bottom, How to Write a Better Prompt and How to Make Money with AI by Doing Bugger All. This one lives in the middle, where the consequences land. It's for the people who carry the responsibility long before anyone hands them the authority, and for the business owners who have all the authority and no buffer. It's about what AI does to the places people work, why a project with an end date fails a technology that never finishes, and what to do about your own work while some of the choices are still yours.
eat /iːt/ verb: to take in what the world is actually telling you, especially when it is inconvenient, unfamiliar or badly timed.
shift /ʃɪft/ verb: to change position, practice or identity before the old one fails completely.
or die /ɔː daɪ/ consequence: for an organisation, profession or way of working, to lose relevance, agency or viability while still insisting nothing fundamental has changed.
It is a sequence, and the order matters.
Inside Eat. Shift. Or Die.
The technology is
only part of the story.
How organisations adapt, or don’t.
The structures, incentives and habits that decide whether new capability becomes useful work.
What comes next for you
How to build your own understanding, practise your judgement and make a useful next move.
The book trailer / 03:28
What has to
reorganise around you?
An answer arrives. It’s good. You’re still deciding how you feel about that. This book is for that feeling.
The film's end card shows an earlier Kindle date. The book is out now in paperback and Kindle.
Who are you when the answers are free?
Beyond the book
The book ends. The experiments don't.
Eat. Shift. Or Die. / Out now
Your organisation might not survive this transition. Your current role might not either. You are not guaranteed a clean landing.
But you can learn to move before the ground comes screaming up to meet you.
From Chapter 17