# The experiments | Eat. Shift. Or Die.

Canonical: https://eatshiftdie.com/experiments.html

Out in the field

# The price of

admission.

Real experiments, real failures, and what made it into Monday. The bets never paid. The lessons did.

[[Illustration: A racehorse and jockey burst from a computer monitor in an orange, purple and black illustration.]

New visual story · February–August 2026

## Confidently

wrong.

A man, a racing model and several very clever machines. The failures, false dawns and lessons that made it into Monday.

Follow the whole experiment ↗](https://eatshiftdie.com/racing-story.html)

[Experiment 01

I wrote it.

They argued

with me.

Writing & judgement

In practice

## Several AIs. One accountable author.

Research assistants, editors and a sceptical reader. The experiment inside the book.

Read the field note ↗](https://eatshiftdie.com/experiment-book.html)[Experiment 02

195 files.

170 videos.

Now what?

Research & evidence

Method in use

## 195 transcripts. Which ideas deserve to survive?

A large research folder becomes a test of selection, scepticism and source discipline.

Read the field note ↗](https://eatshiftdie.com/experiment-research.html)[Experiment 03

Written.

Spoken.

Checked.

Making & checking

Preview available

## The page sounded different out loud.

Narration makes pauses, emphasis and missing words impossible to ignore.

Read the field note ↗](https://eatshiftdie.com/experiment-audio.html)

The confident answer is becoming cheap. Accountable judgement is not.

Eat. Shift. Or Die. Chapter 10

Your turn

## Start with something

small enough to finish.

[Plan an experiment ↗](https://eatshiftdie.com/tool-experiment.html)