# Media & contact | Eat. Shift. Or Die. Canonical: https://eatshiftdie.com/media.html For journalists, reviewers & producers # Media & contact. If you’re covering AI and work, reviewing the book or planning an interview, start here. You can download the press materials, copy a biography or send a question directly. [Download the press pack ZIP · 1.8 MB ↓](https://eatshiftdie.com/assets/eat-shift-or-die-media-pack.zip?v=20260923-linkedin)[Request a review copy ↗](https://eatshiftdie.com/advance-copy/) Book cover, press kit and copy-ready notes. No sign-up required. Interviews, reviews & events ## Get in touch. [info@eatshiftdie.com ↗](mailto:info@eatshiftdie.com?subject=Media%20enquiry) Include your outlet, topic, deadline and time zone so Phil can respond to the brief. Phil Gray is based in Sydney, Australia. [Phil on LinkedIn ↗](https://www.linkedin.com/in/philgray247/) [Blue Seed Consulting ↗](https://www.blueseedconsulting.com/) [The book on YouTube ↗](https://www.youtube.com/@eatshiftdie) [Request a professional review copy ↗](https://eatshiftdie.com/advance-copy/) For journalists, reviewers, researchers, podcast hosts and event organisers. Requests are assessed individually. [Illustration: Eat. Shift. Or Die. by Phil Gray, with cream and orange lettering on an aubergine cover.] Published by Gray Matter Books The book at a glance ## What happens when AI meets the way we work? Eat. Shift. Or Die. by Phil Gray What AI changes. How organisations adapt, or don’t. What comes next for you. Publication29 September 2026 PublisherGray Matter Books EditionsKindle, paperback and hardback SubjectAI, work and organisational change Eat. Shift. Or Die. examines what AI changes, how organisations adapt, or don’t, and what comes next for the people doing the work. Phil Gray draws on decades of building businesses and running innovation labs, alongside his own experiments with AI and the things that went wrong. His first encounter with a chatbot was in 1979. [Read two extracts from the book ↗](https://eatshiftdie.com/extract.html) Use what you need ## Download the materials. Cover artwork and press notes may be used when covering the book. Please credit Phil Gray. [ZIP · Complete pack ### Take everything. Cover image, press kit PDF and editable text notes in one download. Download the pack ↓](https://eatshiftdie.com/assets/eat-shift-or-die-media-pack.zip?v=20260923-linkedin)[PNG · Cover artwork ### Use the cover. The current front cover, with the approved title and subtitle. Download the cover ↓](https://eatshiftdie.com/assets/cover-selected.png?v=20260916-voice)[PDF · Press kit ### Keep the details. Publication details, author biographies and interview questions. Download the PDF ↓](https://eatshiftdie.com/assets/eat-shift-or-die-press-kit.pdf?v=20260923-linkedin)[TXT · Copy-ready notes ### Start with the text. Plain text for your notes, programme or article. No formatting to untangle. Download the notes ↓](https://eatshiftdie.com/assets/press-kit.txt?v=20260923-linkedin) For an author photograph or print-resolution artwork, [email the book inbox](mailto:info@eatshiftdie.com?subject=Press%20image%20request) with the format and size you need. Find an angle for your audience ## Three places to start. These are conversations Phil can contribute to, with examples from the book and the work behind it. 01 / Business & work ### Why does the AI work while the organisation stays stuck? A faster answer does not remove an approval queue or settle who owns the decision. Phil explores what happens around the technology when organisations try to put it to work. [Read the organisational extract ↗](https://eatshiftdie.com/extract.html#les-and-the-shredder) 02 / Careers & skills ### What happens to expertise when answers become cheap? Phil has been the disruptor and the disrupted. The book asks what people still need to judge for themselves, and when to steer an AI rather than hand over the task. [Read Steer or dispatch ↗](https://eatshiftdie.com/extract.html) 03 / AI & authorship ### What does writing a book with AI actually involve? Several AI systems helped research, edit and challenge this book. Phil kept responsibility for the words and evidence. The experiments show where the machines helped and where confident answers needed checking. [See how the book was made ↗](https://eatshiftdie.com/experiment-book.html) For your article or introduction ## Choose a biography. Use the version that fits your space. The wording below matches the press kit. Short biography60 words + Phil Gray first met a computer in 1979. Businesses built through the dot-com boom and out the other side, innovation labs around the world, decades close enough to enterprise change to hear the gears grind. He has been the disruptor and the disrupted. He leads the AI, change capability and culture practice at Blue Seed Consulting. He lives in Sydney. Medium biography144 words + Phil Gray is the author of Eat. Shift. Or Die., a book about what AI changes, how organisations adapt, or don’t, and what comes next for you. He leads the AI, change capability and culture practice at Blue Seed Consulting. His interest began with ELIZA on a TRS-80 in a Sydney home office in 1979. Since then he has built businesses through the dot-com boom and out the other side, run innovation labs around the world, spent decades close enough to enterprise change programs to hear the gears grind, and used AI on everything from family tech support to horse racing, with mixed financial results. He has been the disruptor, the disrupted and the person helping others through the collision. He writes about the work around the technology, with experiments, questions and responsibility for what makes it onto the page. He lives in Sydney. Extended biography291 words + Phil Gray is the author of Eat. Shift. Or Die., a book about what AI changes, how organisations adapt, or don’t, and what comes next for you. He leads the AI, change capability and culture practice at Blue Seed Consulting. His story begins in a Sydney home office in 1979. A nine-year-old typed into ELIZA on a TRS-80 and a machine answered back. Since then he has built businesses through the dot-com boom and out the other side, run innovation labs around the world, spent decades close enough to enterprise change programs to hear the gears grind, and used AI on everything from family tech support to horse racing, with mixed financial results. He was paid to test computer games after school while his mates did paper runs. He taught Lotus 1-2-3 to sales teams who would rather have been at the pub, watching technology seep into ordinary office work. He built a business that put computer classrooms on wheels and ran training inside a bank. In innovation labs inside global banks across Asia, he helped build bathroom mirrors that showed people their money and used augmented reality to explore shipping assets the bank had financed. He learned the difference between innovation and innovation theatre by staging a fair amount of both. He has asked the same question as the disruptor arriving with the demonstration, the leader whose expertise was disrupted and the consultant helping organisations respond. What happens when new capability meets the way an organisation actually works? He wrote this book with the technology it describes, using several AI systems to research, edit and challenge while retaining responsibility. The companion website shares experiments, exercises and sources. Phil lives in Sydney with a Tesla, heavy metal and machines with names. [More about Phil ↗](https://eatshiftdie.com/about.html) [Phil on LinkedIn ↗](https://www.linkedin.com/in/philgray247/) [Blue Seed Consulting ↗](https://www.blueseedconsulting.com/) [The book on YouTube ↗](https://www.youtube.com/@eatshiftdie) To help prepare an interview ## Questions Phil is good value on. You say AI is not the story. What is? Why do AI pilots succeed while organisations stay unchanged? What did teaching Lotus 1-2-3 in the nineties teach you about this moment? What does your family’s connection to the Black Country bring to your thinking about industrial change? What’s wrong with the phrase “human in the loop”? You wrote this book with AI and used AI to challenge it. Who’s the author? What should someone do this week, at stakes they can afford? Eat, shift, or die. Which one are most organisations actually doing? Have a different question or an angle you want to test? [Email Phil about an interview ↗](mailto:info@eatshiftdie.com?subject=Interview%20enquiry) Looking for the film? [Watch the trailer on the book page ↗](https://eatshiftdie.com/#listen) [LinkedIn ↗](https://www.linkedin.com/in/philgray247/)[X: @philgray ↗](https://x.com/philgray)[YouTube ↗](https://www.youtube.com/@eatshiftdie)