# EAT. SHIFT. OR DIE. — Three-excerpt teaser

Here are three short excerpts from *Eat. Shift. Or Die.*, written by Phil Gray and narrated by me, Peter Baker.

They begin with what AI makes cheap. Then they follow that promise into a bank, a bathroom mirror, and a family pickup roster. Because the technology is rarely where the trouble starts.

## What becomes cheap, and what becomes valuable

When something becomes abundant, value moves. It moves toward context, judgement, integration, trust and learning.

The short-term productivity number will look excellent.

Five years later, everyone will be asking where the experienced people went.

## The bathroom mirror

For the Singapore Fintech Festival one year, we hacked together a bathroom mirror, a monitor and an Amazon Alexa so you could check your investment portfolio while brushing your teeth.

What we hadn't planned for was people trying to buy it. Actual customers, wallets out, wanting the demo.

And the bank had nowhere to put it. There was no pathway from festival prop to product. Nobody whose job was to catch the signal.

The mirror went back into storage, and the demand went back to being invisible.

The technology did its part. The variable was never the technology. The organisation decides what happens next.

## Meet the Kellys

Meet the Kellys. They are fictional. Imagine you've been volunteered to fix their week, the way people get volunteered at barbecues. Build them a fair weekly roster. It's a consulting engagement with school bags.

The first answer will probably look excellent.

Then the Kellys start reading it. Nanna Rose is driving at dusk in midwinter. Sport finishes at five fifteen in the calendar and at some emotionally flexible point after five thirty in reality. Uncle Pete changes a shift. The roster is correct for roughly eleven minutes.

Welcome to enterprise AI.

The model was not the problem. The task was never just scheduling.

## Close

That was a brief taste of *Eat. Shift. Or Die.* What AI changes. How organisations adapt. What comes next for you.

The book publishes on the twenty-fifth of August, twenty twenty-six. Join the waitlist now at eatshiftdie.com.