Launching 22 September 2026Kindle pre-order available now ↗
EAT. SHIFT. OR DIE.

A new book by Phil Gray 22 September 2026

AI changed
the rules.
Your move.

What AI changes. How organisations adapt, or don’t.
What comes next for you.

For people trying to make useful decisions while the work changes around them. A book about the technology, the organisation and the human being caught between them.

Kindle pre-orders are open now.

Pre-order on Kindle Read an extract

Amazon.com · Australian Kindle store ↗

Prefer paperback? Get a release reminder ↗
Phil GrayAuthor. Practitioner. Still figuring things out.
Eat. Shift. Or Die. by Phil Gray. Deep purple cover, parchment and orange type, with cutouts revealing orange, parchment and white layers.
THE NEW BOOK

Inside Eat. Shift. Or Die.

The technology is
only part of the story.

Read an extract ↗
I

What AI changes

What happens to expertise, work and value when a capable answer becomes much easier to produce?

II

How organisations adapt, or don’t.

The structures, incentives and habits that decide whether new capability becomes useful work.

III

What comes next for you

How to build your own understanding, practise your judgement and make a useful next move.

From Chapter 13 / Learn to Work With the Machine

“The choice isn't a personality type. It changes with ambiguity, consequence and verifiability.”
Read the extract ↗

When to stay close to the machine, when to hand the work over, and why the distinction matters.

The book trailer / 02:04

What has to
reorganise around you?

From a boy meeting ELIZA to the changes arriving at your desk.

02:04 · The book trailerTranscript & visual description ↗Smaller video · 8 MB ↗

Beyond the book

The ideas have
a life out here.

Explore beyond the book ↗
A paper racehorse escapes a computer and meets the real world.

The experiments

What I tried, what failed and what I learned.

An apprentice and mentor build the foundations together.

Try it yourself

Small exercises you can run in your browser.

A bookseller encounters an unexpectedly large order.

The monthly sweep

New stories that put the book’s ideas to work.

About the author

Phil Gray.
Still curious.

Across thirty-five years, Phil has built businesses, led enterprise transformation and run innovation labs inside global banks. He has been both the disruptor and the disrupted.

His story begins with a TRS-80 in a Sydney home office. The question it started has followed him ever since.

Meet Phil ↗

Eat. Shift. Or Die. / 22 September 2026

What comes next
for you?

Pre-order on Kindle ↗Read an extract ↗