For journalists, reviewers & producers
If you’re covering AI and work, reviewing the book or planning an interview, start here. You can download the press materials, copy a biography or send a question directly.
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The book at a glance
Eat. Shift. Or Die. by Phil Gray
What AI changes. How organisations adapt, or don’t. What comes next for you.
Eat. Shift. Or Die. examines what AI changes, how organisations adapt, or don’t, and what comes next for the people doing the work. Phil Gray draws on decades of building businesses and running innovation labs, alongside his own experiments with AI and the things that went wrong. His first encounter with a chatbot was in 1979.
Use what you need
Cover artwork and press notes may be used when covering the book. Please credit Phil Gray.
Cover image, press kit PDF and editable text notes in one download.
Download the pack ↓PNG · Cover artworkThe current front cover, with the approved title and subtitle.
Download the cover ↓PDF · Press kitPublication details, author biographies and interview questions.
Download the PDF ↓TXT · Copy-ready notesPlain text for your notes, programme or article. No formatting to untangle.
Download the notes ↓For an author photograph or print-resolution artwork, email the book inbox with the format and size you need.
Find an angle for your audience
These are conversations Phil can contribute to, with examples from the book and the work behind it.
A faster answer does not remove an approval queue or settle who owns the decision. Phil explores what happens around the technology when organisations try to put it to work.
Read the organisational extract ↗Phil has been the disruptor and the disrupted. The book asks what people still need to judge for themselves, and when to steer an AI rather than hand over the task.
Read Steer or dispatch ↗Several AI systems helped research, edit and challenge this book. Phil kept responsibility for the words and evidence. The experiments show where the machines helped and where confident answers needed checking.
See how the book was made ↗For your article or introduction
Use the version that fits your space. The wording below matches the press kit.
Phil Gray first met a computer in 1979. Businesses built through the dot-com boom and out the other side, innovation labs around the world, decades close enough to enterprise change to hear the gears grind. He has been the disruptor and the disrupted. He leads the AI, change capability and culture practice at Blue Seed Consulting. He lives in Sydney.
Phil Gray is the author of Eat. Shift. Or Die., a book about what AI changes, how organisations adapt, or don’t, and what comes next for you. He leads the AI, change capability and culture practice at Blue Seed Consulting. His interest began with ELIZA on a TRS-80 in a Sydney home office in 1979. Since then he has built businesses through the dot-com boom and out the other side, run innovation labs around the world, spent decades close enough to enterprise change programs to hear the gears grind, and used AI on everything from family tech support to horse racing, with mixed financial results. He has been the disruptor, the disrupted and the person helping others through the collision. He writes about the work around the technology, with experiments, questions and responsibility for what makes it onto the page. He lives in Sydney.
Phil Gray is the author of Eat. Shift. Or Die., a book about what AI changes, how organisations adapt, or don’t, and what comes next for you. He leads the AI, change capability and culture practice at Blue Seed Consulting.
His story begins in a Sydney home office in 1979. A nine-year-old typed into ELIZA on a TRS-80 and a machine answered back. Since then he has built businesses through the dot-com boom and out the other side, run innovation labs around the world, spent decades close enough to enterprise change programs to hear the gears grind, and used AI on everything from family tech support to horse racing, with mixed financial results.
He was paid to test computer games after school while his mates did paper runs. He taught Lotus 1-2-3 to sales teams who would rather have been at the pub, watching technology seep into ordinary office work. He built a business that put computer classrooms on wheels and ran training inside a bank.
In innovation labs inside global banks across Asia, he helped build bathroom mirrors that showed people their money and used augmented reality to explore shipping assets the bank had financed. He learned the difference between innovation and innovation theatre by staging a fair amount of both.
He has asked the same question as the disruptor arriving with the demonstration, the leader whose expertise was disrupted and the consultant helping organisations respond. What happens when new capability meets the way an organisation actually works?
He wrote this book with the technology it describes, using several AI systems to research, edit and challenge while retaining responsibility. The companion website shares experiments, exercises and sources. Phil lives in Sydney with a Tesla, heavy metal and machines with names.
To help prepare an interview
Have a different question or an angle you want to test?
Email Phil about an interview ↗Looking for the film? Watch the trailer on the book page ↗